When a company like Nutrition Distribution who is notorious for entrenching rival nutritional companies in costly legal battles came after Enhanced Athlete they were likely expecting an easy legal victory — but what happened instead was the complete opposite. Instead of kowtowing to a company like Nutrition Distribution, who erroneously tried to blame a dip in sales on Enhanced Athlete’s marketing campaigns, Enhanced Athlete doubled down on what they knew was right and was able to have the judge throw out the frivolous lawsuit. Scott Cavell CEO of Enhanced Athlete went on to applaud the court’s decision saying “Enhanced Athlete is not going to be the next victim of Nutrition Distribution’s shakedown scheme.”
This, unfortunately, has become run of the mill behavior for Nutrition Distribution, who have already launched at least 70 lawsuits at other nutritional companies as they scramble to regain sales. Luckily, the judge came down on the side of reason and concluded that there was simply no proof of link between Nutrition Distribution’s drop in sales and Enhanced Athlete’s marketing campaigns. In fact, the loss of sales is only alleged, and if it does exist it is almost certainly not the fault of other companies but rather a reflection of Nutrition Distribution’s product.
This court win was just another victory in what has been a string of positive news for Enhanced Athlete and their sister companies: Enhanced Coaching and Enhanced Gear. Enhanced Coaching, which has begun changing the world of physical training through hand curated training programs, diet plans and product advice by matching athletes with a coach that fits them perfectly. Meanwhile, Enhanced Gear has begun a successful run as the merchandise wing of the Enhanced Athlete empire. By offering top level equipment that will get you to peak performance at an affordable cost, Enhanced Gear has begun to make quite the name for itself in the training apparel industry.
For Enhanced Athlete as a company it is becoming clear that “Pioneers of Human Evolution” is not just an empty slogan, it is a mantra that they are living every single day. Doing the right thing is not always easy, and Enhanced Athlete’s legal victory proves that the company is on the right long-term trajectory. Whether you’re at the gym in your stylish Enhanced Gear apparel, or talking virtually with your personalized coach from Enhanced Coaching, one thing is clear: Enhanced Athlete is going to go the extra mile for its customers.