He helps people especially young adults be aware of what they need to know about finance. One of the first things he stresses is the Importance of creating a budget. Everyone needs to figure out what money to spend and what money to save. This is a very important lesson to teach young people, so they are equipped to make better financial choices for the rest of their lives. He also stresses the importance of being aware of how your direct deposit includes, also what compound interest does. Two other things that Reifler teaches people who read his writings is that good credit is key, to just about anything- for loans for a house and for other things. The other thing is to try to get good deals whenever you can. His goal is to make sure young people know how to prepare for their financial futures.
So who exactly is Brad Reifler? In addition to being an author, hedge fund manager and entrepreneur he is best known as the founder and the chief executive of Forefront Capital, where he has been since 2009. Before that, he was a founder and partner, chairman and CEO of global financial services firm Pali Capital. Adding to the list of duties that he has held, he was also the director at Sino Mercury and Genesis Securities as well as European American Investment Bank.