Multiple Forces Come Together to Promote Fabletics

Fabletics is definitely rising to the top as one of the most prolific brands of athletic clothing. People are taking a grand amount of interest in this company, and it all has to do with the fact that there is so much variety available through this brand.

 

Adam Goldenberg and Don Ressler are the ones that created the original blueprint for Fabletics. They were actually able to do this before it became Fabletics with JustFab. Women were excited about the JustFab concept of automated clothing being shipped to their homes on a regular basis.

 

People were excited about stylish clothes that were also quite affordable, and this would be the thing that would lay the blueprint for Fabletics.

 

Kate Hudson has become the person that people are looking at because right now she has taken the blueprint and totally ran with it. She has given people access to this company, and now she is even bringing in other celebrities to help. That is the thing that has made people become even more interested in what Kate Hudson is doing.

 

Demi Lovato is someone that she has brought on board for a limited time edition of the Fabletics brand. The great thing about bringing on another celebrity like Demi Lovato is that she is going to take the time to actually promote the brand herself. She was already putting in time in Texas, her native state, to promote the partnership that she has with Fabletics. She is passionate about this partnership, and she was actually meeting fans at the Legacy West in Plano to promote this brand.

 

While Demi Lovato is promoting Fabletics in this way Kate Hudson is still doing the groundwork for promoting the concept of all the new stores that are opening within the next five years. This is a tremendous amount of promotion that is being done by two celebrities. That is a very interesting way to get the word out about Fabletics. Kate Hudson knows that this would be a fast way to expedite the word about new stores, and she has twice as many social media possibilities now that Demi Lovato is on board.

 

This works out great for co-founders done Ressler and Adam Goldenberg. They have always known that women are the ones that are going to connect best with other women. This means that they have the opportunity to now have two women in place that can actually promote this brand.

 

Kate Hudson is doing her very best two get the word out about Fabletics through social media, and now Demi Lovato is picking up a second round of promotion through her social media as well. Meanwhile Don Ressler and Adam Goldenberg are in the background collecting data driven information that can be used to further help them gain access to even more customers.

 

There are so many people in positions of power with the Fabletics brand. It is hard for the brand to fail because there are so many forces at work.

Kate Hudson’s Fabletics May Have Amazon on the Ropes

Amazon has been enjoying the success of being the top retailer for women’s apparel online for years. There are numerous clothing companies over the years that have tried to take a bite of the 20 percent market share Amazon has in this area, but none have been able to budge this giant from that perch. It appears that Kate Hudson’s Fabletics has a plan in place to not only catch Amazon, but to pass them in this apace and become the top selling retail for high-quality women’s active-wear. In the last years, you only need to look at the numbers to see Fabletics is pulling in over $250 in sales with no signs of slowing.

 

Hudson spoke as to the success of her company, and surprisingly it came down to just a few key components. The success of Fabletics was due in part to the rewarding membership plan and a sales process known as reverse showrooming. She explains the success in the way buyers shop and purchase, all starting in the Fabletics store in the local mall. At the mall stores, women are free to look at all the latest pieces of active-wear, apply for the free membership, take the Lifestyle Quiz, or try on as many of the pieces of workout apparel as they like. This no pressure approach is refreshing, and many women will leave the retail store without making a purchase.

 

How could a women’s clothing company on the same space as Amazon do $250 in sales without customers buying at the store?

 

The understand the magic in the Kate Hudson’s Fabletics success story, we continue watching these women who left the store but eventually wind up shopping online at the Fabletics website. Since these women have tried on numerous pieces of active-wear in the mall, as a member, these pieces all get added to the online store profile. Knowing the apparel already fits perfectly, these women find it easier to buy those pieces in different colors, shop for new arrivals, or search for pieces based on that size because the online inventory is that much greater. These women wind up buying more than they would in the mall, and they are racking up huge numbers for Kate Hudson’s Fabletics.

 

Women who have the Fabletics membership enjoy free shipping with online orders, lower pricing on apparel online, and even the assistance of a personal shopper. Kate Hudson’s Fabletics has discovered a success formula that is putting everyone in this space on notice.

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A photo posted by @fabletics on