Fabletics is definitely rising to the top as one of the most prolific brands of athletic clothing. People are taking a grand amount of interest in this company, and it all has to do with the fact that there is so much variety available through this brand.
Adam Goldenberg and Don Ressler are the ones that created the original blueprint for Fabletics. They were actually able to do this before it became Fabletics with JustFab. Women were excited about the JustFab concept of automated clothing being shipped to their homes on a regular basis.
People were excited about stylish clothes that were also quite affordable, and this would be the thing that would lay the blueprint for Fabletics.
Kate Hudson has become the person that people are looking at because right now she has taken the blueprint and totally ran with it. She has given people access to this company, and now she is even bringing in other celebrities to help. That is the thing that has made people become even more interested in what Kate Hudson is doing.
Demi Lovato is someone that she has brought on board for a limited time edition of the Fabletics brand. The great thing about bringing on another celebrity like Demi Lovato is that she is going to take the time to actually promote the brand herself. She was already putting in time in Texas, her native state, to promote the partnership that she has with Fabletics. She is passionate about this partnership, and she was actually meeting fans at the Legacy West in Plano to promote this brand.
While Demi Lovato is promoting Fabletics in this way Kate Hudson is still doing the groundwork for promoting the concept of all the new stores that are opening within the next five years. This is a tremendous amount of promotion that is being done by two celebrities. That is a very interesting way to get the word out about Fabletics. Kate Hudson knows that this would be a fast way to expedite the word about new stores, and she has twice as many social media possibilities now that Demi Lovato is on board.
This works out great for co-founders done Ressler and Adam Goldenberg. They have always known that women are the ones that are going to connect best with other women. This means that they have the opportunity to now have two women in place that can actually promote this brand.
Kate Hudson is doing her very best two get the word out about Fabletics through social media, and now Demi Lovato is picking up a second round of promotion through her social media as well. Meanwhile Don Ressler and Adam Goldenberg are in the background collecting data driven information that can be used to further help them gain access to even more customers.
There are so many people in positions of power with the Fabletics brand. It is hard for the brand to fail because there are so many forces at work.