How Whitney Wolfe Herd Turns Adversity Into Opportunity

By creating a women’s empowerment dating app entrepreneur Whitney Wolfe Herd has completely changed how people date and work. In addition to being a dating app, Bumble was joined by Bumble Bizz in early 2018 which is a networking and mentoring extension. That same year saw over 29 million people using Bumble and the company’s valuation exceeding $1 billion. She says it hasn’t all been smooth selling but she’s happy with how things are turning out.

Whitney Wolfe Herd says that she chooses to use negative experiences to drive her forward rather than hold her back. She says that 2014 was especially challenging for her and she had a lot of adversity to overcome. She bounced back from the experience, though, determined to use the knowledge she gained to empower herself and other women. The result is Bumble which she has described as a “chicks make the first move app”. This proved to be a winning concept and not long after the app was available on the iTunes and Play Store it became very popular with both women and men. Related: Bumble Founder/CEO Whitney Wolfe Herd Joins Imagine Entertainment Board

She says that one of her biggest challenges has been overcoming her own gender stereotypes, something that gets ingrained in everyone by culture. Whitney Wolfe Herd said that she could see she was part of the problem herself because she was accepting really absurd gender norms with no real basis in reality. By gaining knowledge about how wrong all that was she was able to get back her confidence as well as her own sense of self-worth.

The success that Whitney Wolfe Herd has had with Bumble has led to her getting other new opportunities. One example of this is that she was offered a position on Imagine Entertainment’s board of directors which she accepted. The two chairman of this board are Ron Howard and Brian Grazer, two veterans of the entertainment industry. Brian Grazer said that she is a visionary and original thinker and she would make a great addition to the team. He said that they had been seeking someone who would bring a fresh perspective on things and Whitney Wolfe Herd fit the bill.

Read more: https://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe