Whitney W. Herd, Founder, and CEO of Bumble.

Born in 1989 in Salt Lake City, Whitney Wolfe Herd is a renowned American entrepreneur, and at only twenty-nine years she almost made it to the 2018 list of most affluent entrepreneurial women by Forbes. According to Forbes, if business continues in the same direction for Bumble, it will not take long before she joins the list.

Whitney Wolfe went to Judge Memorial Catholic High School before joining Southern Methodist University where she majored in International Studies. At 22, she worked at Hatch Laboratories before partnering with her former lover Justin Mateen in 2012 to form Tinder, one of the forerunners in dating applications. Connect with Whitney Wolfe by visiting her linkedin account.

She, however, resigned in 2014, with accusations of sexual harassment against her partner who was later on suspended and Wolfe got not less than one million dollars in settlement fees.

In December 2014, Andrey Andreev, creator of Badoo, partnered with Whitney Wolfe and founded Bumble, a mobile dating application that has changed the game in online dating. When using the form, the lady makes the first move in the case of straight matches while in same-sex events either one can make the first move, all within twenty hours before the game disappears.


This is in a move by the company to try and level the ground for women when it comes to dating.

Bumble is growing at a quick rate with more than thirty-five million users, with its most significant competitor being Tinder. It is valued at one billion dollars with only four years of being in existence.

It recently launched Bumble BFF, that enables its users to make new friends when they move to a new place and Bumble Bizz, which allows you to grow your career by networking.

In 2017, OKCupid and Tinder proposed to buy Bumble for 450 million dollars while Match Group offered to buy it for more than one billion dollars. Both offers have so been turned down by Whitney Wolfe.

In the same year, the company was hacked and the employees’ photographs and phone numbers posted on a particular website called neo-Nazi. The FBI stepped in, but since then Whitney has been walking around with personal security.

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How Whitney Wolfe Herd Turns Adversity Into Opportunity

By creating a women’s empowerment dating app entrepreneur Whitney Wolfe Herd has completely changed how people date and work. In addition to being a dating app, Bumble was joined by Bumble Bizz in early 2018 which is a networking and mentoring extension. That same year saw over 29 million people using Bumble and the company’s valuation exceeding $1 billion. She says it hasn’t all been smooth selling but she’s happy with how things are turning out.

Whitney Wolfe Herd says that she chooses to use negative experiences to drive her forward rather than hold her back. She says that 2014 was especially challenging for her and she had a lot of adversity to overcome. She bounced back from the experience, though, determined to use the knowledge she gained to empower herself and other women. The result is Bumble which she has described as a “chicks make the first move app”. This proved to be a winning concept and not long after the app was available on the iTunes and Play Store it became very popular with both women and men. Related: Bumble Founder/CEO Whitney Wolfe Herd Joins Imagine Entertainment Board

She says that one of her biggest challenges has been overcoming her own gender stereotypes, something that gets ingrained in everyone by culture. Whitney Wolfe Herd said that she could see she was part of the problem herself because she was accepting really absurd gender norms with no real basis in reality. By gaining knowledge about how wrong all that was she was able to get back her confidence as well as her own sense of self-worth.

The success that Whitney Wolfe Herd has had with Bumble has led to her getting other new opportunities. One example of this is that she was offered a position on Imagine Entertainment’s board of directors which she accepted. The two chairman of this board are Ron Howard and Brian Grazer, two veterans of the entertainment industry. Brian Grazer said that she is a visionary and original thinker and she would make a great addition to the team. He said that they had been seeking someone who would bring a fresh perspective on things and Whitney Wolfe Herd fit the bill.

Read more: https://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe