Clearing the Path for Success
Every product tells a story, and where that story comes from it of the greatest importance for a startup.
What is the likelihood of a customer being interested in finding out about a brand product was discovered at a lemonade stand in your neighborhood? Would they not be more interested in a secret recipe handed down in your family for 5 generations?
Learning how to Tell Your Story
Your story says your lemonade recipe goes back to the days when your great great grandparents left Yugoslavia as simple merchants who worked at a sugar mill and invented the formula to feed the factory workers at the sugar factory; the formula has been used for 75 years thru each generation of the family.
Probably the second would be more interesting. The importance of Luke Lazarus Consulting is to help the startup find its story and whether it would be something that the customer would be interested in.
The Apple Story
Think of the Apple story, Steve Jobs and Wozniak working on the first Apple computer in Jobs father’s garage, Unroll.me story where Hedaya and Rosenwald were working to come up with a startup idea but ran into trouble getting emails to each other because of inbox clutter problems. Read more: Luke Lazarus Profile | EverybodyWiki.com and Luke Lazarus| Medium
Eureka, they discovered Unroll.et after resolving their issue about email clutter. “If your product..,” says, Luke Lazarus is “synonymous with its story,” that is the “foundation for success.”
Story Synonymous with Success
According to Luke Lazarus, in a recent interview, when he works with startups, he focuses in on how companies tell their story. He says that is important because it is essential in getting investors interested in the company.
To be able to tell a great story is a thing that a startup can do to interest not only present investors but also future customers. If you get your story down, one of interest and value, then you have a foundation for success.
On the other hand, if the product is not understood to be related to the story then the customer or investor may experience a disconnect with a brand.
Finding a Need
Luke Lazarus uses a three-step process when working with startups. These are things which the company founders may have already done, but Luke Lazarus brings these stages into focus to make sure the company mission is clear for the market. First, the company shares what need or needs they found in the marketplace.
Finding the need is the first part of the story. Remember, Steve Jobs when he saw Wozniak’s prototype of the personal computer, Steve Jobs told Jobs everyone wants one. Jobs, candidly already had an idea to show it to the Stanford computer club and it was from there he found the first person to sell their computers to.
The finding the idea leads back to the understanding of what the need was and how a business will fill that need with their product. Luke Lazarus, says filling the need is the second stage on the entrepreneurial journey. Lastly, the story has to be personal, so the business has to make the idea “completely your own and tie it to an emotion.”
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