Sustainability is something that has garnered so much attention in the past few years. Society has recently given sustainability so much attention and focus because society has risen in awareness of the damage, harm and destruction that we’ve inflicted on our environment. Sustainability has been put on a pedestal, especially regarding businesses, production and consumption.
Recently, Dan Bethelmy-Rada of the L’Oreal group of companies has launched a sustainable line of beauty products called R.A.W. R.A.W. is a brain child of Dan Bethelmy-Rada that is rooted from the need of making a beauty line that is composed of products that is only and authentically natural. Dan Bethelmy-Rada, R.A.W. and L’Oreal is fully committed to launching a line that is sustainable. Dan Bethelmy-Rada has put a lot of work into making sure that there is end to end sustainability in R.A.W. This means that they observe sustainability from the sourcing of the ingredients and materials, to the production, to packaging up until the distribution of the products. With Dan Bethelmy-Rada’s experience with L’Oreal, the products of R.A.W. are sure to be only of high-quality value and they will always produce results that are impeccable and effective for its consumers.
Dan Bethelmy-Rada has also noticed that consumers of beauty products now are very particular with the ingredients present in the beauty products that they use. They are also very particular with the testing procedures that the company employs when they test their products. Dan Bethelmy-Rada has made sure to keep this in mind when creating R.A.W. Dan Bethelmy-Rada has made sure to cater to the market where they only would want to put natural products on their faces – and Dan Bethelmy-Rada values the trust and support of his consumers.
Dan Bethelmy-Rada has made sure that R.A.W. only relies and is only composed of highly biodegradable and environment friendly ingredients and materials. So this means that R.A.W. does not contain any silicone, parabens, sulphates or any other non-naturally occurring. R.A.W.’s products are only made from highly sustainable, and safely sourced ingredients that are fair to both the supplier and the environment where they source it in.