Contour Design’s main niche is developing ergonomic computer mice for those inflicted with carpal tunnel syndrome and other stress related injuries to the hands. The company’s target consumers were to be workers and their employers living in the U.S. that work consistently with computers throughout their work hours. They needed a helping hand towards marketing their new products to the right audience so they could gain a following and generate more sales. Contour Design decidedly chose NewsWatch TV for their ad campaign, and they were very pleased with the end results.
The product marketing manager for Contour Design, Bret Hudson, gave his thanks to the NewsWatch TV crew for their great work on their video segment that they had aired to over 95 million households in the United States. He was impressed with the overall quality of the video produced by NewsWatch and revealed that the sales for Contour Design’s new ergonomic workstations have dramatically increased. The online campaign they had done showed the same positive results of drawing in more exposure for the company.
NewsWatch TV is a television series with a news format that discusses all of the latest developments relating to health and technology. The TV series first aired in the 1990s and they primarily aired segments on up-to-date financial news. It change its format to cover various topics of interest and companies could now market their new gadgets and services on paid segments. NewsWatch airs on the AMC network and weekly on ION Television.
The show has become a popular source for many Fortune 500 companies that needed professional product reviews produced and aired to the general public. In 2012, NewsWatch TV featured a new segment called AppWatch, hosted by Andrew Tropeano. AppWatch showcased and reviewed up-and-coming apps for the iOS, Windows and Android smart devices.