It takes a strong woman, a lady like Lori Senecal to succeed in life. Since the advent of time, women have often gotten exposed to a lot of gender discrimination, getting described as the ‘weakest of the sexes.’ Amidst all the negativity, Lori Senecal has risen to the occasion. Today, Lori is renowned for being a powerful business leader, taking her place as the Global CEO of Crispin Porter + Bogusky (CP+B). Since 2015, Lori has made CP+B her home, overseeing the growth and expansion of the organization in her wake.
Before landing a position at CP+B, Lori Senecal held a position at Kirshenbaum Bond Senecal + Partners, McCann Erickson, and McCann Worldgroup. Thanks to her Bachelor of Commerce education at McGill University, doors of opportunity have been opening up for Lori Senecal. Lori Senecal has for many years been an expert on matters regarding Facebook Advertising. Based on experience, Lori has got to learn that there is much traffic that businesses can tap into on social media. However, she has further reiterated that there are many approaches to exploiting Facebook Advertising, of which all yield different results. For more details visit Adweek.
According to Adage, businesses that have found success through Facebook advertising are the ones that chose to set specific plans and goals. Also, such enterprises got to enjoy success mainly because they created strategic ads meant for a particular target population.
As a person greatly in touch with her trade, Lori Senecal has gotten to a realization that the trends in advertising are constantly changing and that mobile advertising is the new black. Ever since Smartphones got introduced to the world, the internet has been easy to access making Facebook and Google a viable front for digital advertising. Returns obtained through Facebook Advertising have been increasing annually, a testament to the role that technology plays in the modern society.
Lori, in her time, has provided much insight to companies across the globe that the most successful adverts are the ones that ordinary individuals can relate with on a personal basis. It is without saying that Lori Senecal’s expertise has gone a long way in helping businesses succeed. Lori has further worked to establish that by pushing boundaries, a breakthrough becomes inevitable. Visit YouTube for more.