Founded in 2007 by former classmates with a strong entrepreneurial family background, Sweetgreen has adopted an operational strategy that has seen carved out a name for itself in hospitality industry as one of the leading food chains in the United States. The high-end salad chain has developed unique recipes that resonate with its client base. Their salads are not only healthy; they are fresh and the ingredients are locally sourced. The final right key the salads hit is the organic key; all the salads sold at the 40 outlets of the salad chain are made from organically grown ingredients. They are also organically prepared to give them an authentic organic taste that keeps their clients walking through the doors frequently for a bite.
However, Sweetgreen’s success is founded on more than recipes that resonates with the clients. The management team made of cofounders and co-chief executive officers Nathaniel Ru, Nicholas Jammet and Jonathan Neman has adopted innovative and revolutionary management philosophy that has kept their employee base highly motivated. The executive officers lack a main office as they do not believe in the concept of corporate headquarters. Therefore, work from two coastal locations in a bicoastal management strategy that has played a key role in the chain’s success. They also dedicate five days annually to working in the restaurants in person. They close their corporate offices during the period. They have merged technology into the company’s DNA. The company has a mobile application, which is used by up to 30 percent of clients to transact with the restaurant chain dedicated to healthy eating.
Nathaniel Ru is a serial investment with interests in a wide range of investment options that extends beyond the hotel and hospitality industry. His first forays in investment came in 2007 when he partnered with two of his classmates to found a salad bar dedicated to health eating close to their campus. With shrewd management and innovative management strategies the trio has transformed it into a reputable salad chain with up to 40 outlets serving trademark high-end salads.
Armed with his Bachelor of Science degree in Finance he received from Georgetown University’s McDonough School Business and buoyed by the success of Sweetgreen, Mr. Ru and his co-founders and co-executive diversified their investment portfolio to include Sweetlife launched in 2010. The food and music festival has grown in stature and attracts thousands of people. He is also a principal at SWTLF Ventures. He has invested in various companies including MeUndies, LOLA and EatPops among others.
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