In an article on Acaert, after serving as the director of the National Marketing and also the Vice-president of the RBS Group, Eduardo Sirotsky Melzer was named the CEO of the company in 2016. Now, Duda Melzer, as he is commonly known, is in control of the different facets of the RBS Group that includes 18 TV stations, 24 top radio stations in the country along with eight newspapers. The company has it’s headquarter at Porto Alegre, and the company aims to expand its offerings under the leadership of Melzer. The company has about 6,000 working directly or indirectly for them.
According to Globo, the RBS Group is one of the top media group in the South of Brazil that runs all the major TV and the radio stations in the region. The company was built in 1957 by the grandfather of Duda Melzer and has since become one of the most successful family businesses in the history of Brazil. Duda had the opportunity to learn about the business from the very best. His grandfather, Mauricio Sirotsky Sobrinho has helped him gain interest in the media industry. After working alongside his uncle, Nelson Sirotsky, for many years, he has gained first-hand experience in running the company. Duda has also spent many years in New York learning about the media industry of the first world country and applying what he learned there in his company.
Even during the recession, the RBS Group had little effect on its business. The company has been fighting for the truth and have exposed many irregularities in the Brazilian government policies. This has helped the company gain loyal viewership. The company has managed to get a profit of $500 million in 2016, and it was when the Brazilian economy shrunk by three percent. It is to be seen how the company performs under the leadership of their newest CEO.
Click here: http://eduardosirotskymelzer.com/