Doe Deere’s Journey to Lime Crime

Doe Deere is the main face of her makeup brand, Lime Crime. The beautiful and successful businesswoman has not had any easy climb to where she is today. She has had years of business climbing and dealing to get to this position. And the business world has definitely recognized it, having recently named her one of Self-Made Magazine’s Top Inspiring Female Entrepreneurs. Deere explains how her quest in the cosmetics world began as an artistic youth who was obsessed with beauty and creativity.

This naturally translated into a love of makeup, very early on. She relates how she first discovered a lifelong love for makeup during a fateful slumber party with her two best friends. The evening began with the trio just dressing up with various clothes. It was then that she decided to get out her mother’s makeup to complete the look. It was a move that changed her life forever. This love remained with her into adulthood and combined with her sterling business since naturally led to a career in that industry. But before her career even started, Deere still had a struggle to perfect her art.

In 2004, she started the first phase of her business as an eBay. Lime Crime was just a name that popped into her head at that time, so she registered her store under that name. Deere admits that if she had had any inkling that her company would gain such massive popularity, she would have been a lot more selective about naming it.

She would not begin the main phase for four more years. Although there was a lot of work behind her establishing her own business in 2008, Lime Crime gained wild popularity almost instantly. But Deere has not slowed down her pace because of this success. She is absolutely committed to continuing to improve Lime Crime and hopes to be an inspiration for young aspiring businesswomen, and her Tumblr feed shows as much.

1 thought on “Doe Deere’s Journey to Lime Crime”

  1. She has said that after the aforementioned slumber party, she was not what she considers good with makeup until in her late 20s. By this time she had honed her craft to an artistry and took her knowledge into the industry. It could have been easy for superior papers to get along with these item but I think it’s very good for these things to happen.

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